Do you know what is really happening in your training business?

You know your training business.

You know your trainers. You know your clients. You know the courses you deliver.

But how quickly could you answer some of these questions?

• How many courses have we delivered this month?
• How much revenue have our courses generated?
• Which courses are proving most popular?
• How many learners have we trained?
• Which trainers are delivering the most courses?
• How many bookings have we received?

If the answer involves opening several spreadsheets, checking emails and doing some calculations, you aren’t alone.

For many training businesses, getting a clear picture of what’s happening can be surprisingly difficult.

That’s where CertSlate’s Analytics Dashboard comes in.

Turn your training data into useful information

Your training business is constantly generating data.

Every booking. Every learner. Every course. Every trainer. Every certificate. Every invoice. Every client.

All of that information can tell you something about how your business is performing.

The problem is that data isn’t particularly useful when it’s scattered across different systems.

CertSlate brings your training information together and presents it through an easy-to-understand analytics dashboard.

Instead of having to work everything out yourself, you can quickly see what’s happening across your training business.

See the bigger picture

Sometimes you can become so focused on the day-to-day running of your business that it’s difficult to step back and see the bigger picture.

The analytics dashboard gives you that opportunity.

You can use your training data to understand activity across the business and identify patterns that might otherwise be missed.

Are bookings increasing? Are you delivering more training than this time last year? Are certain courses becoming more popular? Are some trainers being utilised more than others?

Having this information readily available makes it easier to understand where your business is now and where it could go next.

Stop relying on guesswork

Imagine you’re considering introducing a new course.

You could simply think: “I reckon our clients would be interested in this.”

Or you could look at the information you already have.

What courses are your clients currently booking? What types of training are generating the most interest? Which organisations are booking repeatedly?

The more information you have, the more informed your decisions can become.

Analytics won’t make the decision for you. But it can give you better information on which to base it.

Understand your courses

Not every course will perform in the same way.

Some may be regular bestsellers. Others might only be requested occasionally. Some may generate significant revenue, while others may primarily support existing client relationships.

Understanding this can help you make better decisions about your course portfolio.

You might decide to invest more heavily in a popular course. You might identify a course that needs refreshing. Or you might discover an opportunity to develop something completely new.

Without reliable data, these decisions can easily become little more than guesswork.

Understand your trainers

Your trainers are one of the most important parts of your business.

The analytics dashboard can help you gain greater visibility of the training your team is delivering.

This can help you understand workloads, identify patterns and make better decisions when allocating future courses.

Combined with CertSlate’s Trainer App and calendar integrations, you can manage both the operational and analytical sides of your trainer network from the same system.

You don’t just know what your trainers are doing. You can start to understand the bigger picture of how your trainer team is being utilised.

Understand your clients

Your clients can tell you a lot about your business.

Which organisations book repeatedly? Which clients use multiple courses? Which clients have increasing training requirements?

Understanding your clients’ behaviour can help you identify opportunities to strengthen relationships and grow existing accounts.

A client who currently books one course may have requirements for several more. Your data can help you spot those opportunities.

Measure growth

Growth isn’t just about having more clients.

It can mean more bookings. More learners. More courses delivered. More revenue. More repeat business.

Analytics gives you the ability to monitor these areas and see whether your business is moving in the direction you want it to.

It also gives you something far more useful than simply saying “business seems to be going well.”

You can actually see the evidence.

Make better business decisions

Good business decisions require good information.

Whether you’re deciding how many trainers you need, which courses to promote, where to focus your sales activity or whether your business is ready to expand, having accurate information can make the decision-making process much easier.

And importantly, you don’t need to be a data analyst.

The purpose of the CertSlate Analytics Dashboard isn’t to overwhelm you with complicated reports. It’s to make your training business information easier to understand.

Your business is producing the data already

Perhaps the most important point is this: you already have the information.

Every time someone books a course, that information is being created. Every time a trainer delivers training, information is being recorded. Every time you issue a certificate or invoice a client, your business is generating more data.

The question is whether you’re actually using it.

CertSlate helps turn that information into something you can use.

From administration to insight

A training management system shouldn’t just help you reduce administration.

It should help you understand your business.

That’s the difference between simply storing information and actually using it.

CertSlate connects the different parts of your training operation and gives you a clearer view of what is happening: bookings, courses, learners, trainers, clients, certificates, revenue, all contributing to a bigger picture.

Don’t just run your training business. Understand it.

The best training businesses don’t simply deliver courses and process bookings.

They understand their customers. They understand their trainers. They understand their products. And they understand their numbers.

CertSlate’s Analytics Dashboard helps bring that information together so you can spend less time searching for answers and more time using them.

Because when you can see what’s happening in your business, you can start making better decisions about what happens next.

CertSlate is training management software that brings bookings, records, certificates, trainers and analytics into one connected platform for training companies.